Volkswagen dominated the UK’s new car market in 2023, ending the year with 162,087 registrations and market share of 8.52%, almost a whole percentage point ahead of nearest rival Ford’s 7.57%.
Only seven car brands achieved market share above 5%: VW, Ford, Audi, BMW, Toyota, Kia and Vauxhall.
In contrast, there are now more than 20 new car brands that have less than 1% share of the UK market. This includes an influx of new brands such as Ineos, BYD and Fisker, together with some long-established carmakers that have declined, such as Fiat, Jaguar, Jeep and SsangYong.
More new entrants in the next few years will dilute the market further, if they do not force out some of the stragglers, making brand choice even more challenging for both franchised dealers and UK motorists.
